Understanding SEO – The New Face of SEO
Understanding SEO is no longer all about the manipulation of keywords on a webpage. You need to provide quality and relevant content. Below are the key components to an effective SEO campaign that will help your business ideas materialize:
Strategic Keyword Analysis
One of the most effective ways to run a business using website marketing is to understand the the importance of keyword analysis. Finding the right keywords is considered a strong component of any optimization process. Keyword analysis is a big part of understanding SEO and how it works.
You need to create user search patterns, putting emphasis on your core terms and how they will be applied. There’s more to it than just increasing site visibility. You need to identify the most relevant and most searched for keywords so that your target audience can find your site.
Site architecture plays an important role when starting a website. It is a like a flowchart that will dictate how your website will be built. You want your site friendly to search engines and your online users. If the mapping of your site is confusing search engines will have issues indexing your site’s data properly. If the search engines can’t make sense of your site it will also be difficult for online users to find your site.
After researching for the most relevant keywords for your site and creating site layout, you’re ready for the most critical stage of your optimization campaign – on page optimization. Understanding SEO means understanding exactly what on-page optimization is. To get on-page right you need to make your site search engine and user friendly. You do this with the coding on your page. On-page optimization includes meta tags, keyword placement and density and your actual HTML code.
Selling Your Keywords
While keywords optimization serves as the lifeblood of your optimization campaign, “selling” them to your site visitors gives life to your keywords. This means strategically incorporating keywords relevant to your site content with the objective of readability. The purpose of this is to develop a winning sales pitch.
Understanding SEO yourself is one thing but if you’re hiring out for your on-page optimization you need to make sure you find a copywriter who understands SEO. It is an extremely time consuming task to have to go back and fix all of your posts; so do it right from the start!
Unlike traditional link building methods, social media linking has started to become one of the best sources of traffic. Instead of just creating links on popular and relevant sites that contribute to your site popularity, building links on social networks can build on your site’s potential traffic. The links from social networks are continuous in terms of generating traffic through their own network.
When you put your business ideas to test, measuring the progress can determine the results. Similarly, any optimization efforts can be determined by consistently measuring search engine position and traffic numbers. One of the most used tracking systems is Google Analytics. It is a tool provided by Google which can help you track different levels of data, particularly traffic and its point of origin.
Understanding SEO and doing it right has a lot to do with your end results. You have a choice, either do your SEO right or pay another company to bring your prospects in. You can get your traffic via traffic exchanges and so on but this is not return traffic for the most part, it’s a one time thing. As they can’t find you through the search engines, unless they bookmarked you, it is not likely they will ever return.
For anyone who seriously wants to generate revenue, incorporating and understanding SEO must be treated as a long term action plan. Take note that most SEO campaigns can truly rank your site on the first page for a certain period of time. If you treat it as a permanent action plan, SEO can deliver consistent results.
The most effective SEO campaigns are those with structured methods that can be implemented even without the existence of search engines. Attracting organic traffic isn’t all about manipulation of the contents. It’s about creating content that is informative, compelling and relevant to your site.