Search Engine Optimization & Your Home Business

Posted by admin on July 7, 2011 in Social Media, Startup Business Ideas, Website Development |

Search Engine Optimization Required for Your Home Business

Mastering Search Engine Optimization (Theory in Practice) No matter which business we start and advertise over the internet we need search engine optimization performed on all of our pages. If your site is not optimized for the search engines, your site pages are not going to come up when prospects perform a search, simple as that.

If you’ve decided you want to set up your own business at home you may be looking for inspiration for your business ideas. In this article, you will find some ideas which might be perfect for you. This article may also help you come up with some ideas of your own, all making use of your home computer.

Search Engine Optimization
A popular business to get involved with is Search Engine Optimization. Although there may seem to be many experts out there (SEOs), when you consider the number of websites (which runs into the billions), the competition to get SEO work is really not that high. You can train in Search Engine Optimization by researching articles using your favorite search engine (there are even some useful seo articles on this site) or track down a training course local to you.

Good sites to learn about Search Engine Optimization include:

Web Design
Another seemingly competitive area to get into, but not really is web design. You can jump straight in and buy good quality software for web design and graphic design and learn the trade by going through the tutorials which accompany these packages. Going on a training course, however, is definitely recommended.

Website Design and Training Packages:

Within the discipline of website design and Internet Marketing, there is a plethora of work one can offer, even if one does not get involved in a full marketing or design service. Some of these include:

  • Provision of regular ranking reports (one of the best products to provide this is Link Assistant’s rank checker tool).
  • Keyword Research (for which the tool Market Samurai is recommended)
  • Niche Marketing (Market Samurai is also recommended)
  • Logo Design
  • Design of Twitter backgrounds and Facebook fan page templates
  • Writing Articles
  • Freelancing

Social Media

A business area on the increase is Social Media within which one can provide consultancy, management (managing your client’s social media messaging on the platforms Twitter, Facebook, LinkedIn, Youtube etc.) and training. You may be surprised at how many businesses either don’t recognize how powerful social media can be for growing a business, or they recognize it, but can’t find the time to manage their campaigns. By becoming a social media consultant or manager, you can help businesses manage their twitter inbox, research influencers in their industry to connect to, run their customer relationship program, research competitors and much more.

Web and Social Media Analytics

A business teaching website managers how to analyze the traffic to their sites or analyzing their sites for them with Google Analytics or more advanced packages such as Webtrends. The Analytics service can also be extended to Social Media where it is becoming increasingly important for businesses to know what it being said about them and their brand on Twitter, Facebook and other platforms. Although businesses have free access to Google Analytics, many are not using the service extensively enough to monitor more specific activity on their sites such as the actual paths visitors take when navigating through a website.

Tools which specifically monitor the social media space (or have features for doing this) include radian6, hootsuite, trackur and Alterian’s SM2. Some training courses to consider include: Alterian’s own training; just to name a couple for you.

IT Field
There are many services you can offer within the huge area of I.T. Perhaps the simplest area with the least amount of training involved is to become an educator in using software packages. You could train in products which support some of the following:

  • the back office such as Microsoft Office, OpenOffice or Lotus Notes
  • managing computer networks (e.g. OpManager)
  • managing computer security (e.g. Norton 360)
  • Alternatively you could become a consultant in the setting up and management of any of the above systems, though you should make sure you undergo adequate training.

Virtual Assistant
If you have a broad knowledge of back office products and you have strong administrative skills, then setting yourself up as a virtual assistant could be an ideal business for you. There are a number of VA training packages e.g. VAclassroom. It is suggested that you aim to become an approved VA by joining a recognized body such as  the IAVA.

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