On Page SEO – Why is it Important?
For both the ‘newbie’ webmaster and the experienced online Guru alike, on page SEO is an absolutely crucial foundation for building strong search engine rankings and position. While most web master efforts are normally focused on off page SEO, such as link building and advertising, all of these hard spent hours will be wasted if the on page SEO factors are not satisfied.
A well optimized page can often appear in the search engine index on this alone! Fortunately for those of us new to the world of making money online, on page SEO is more than often overlooked, which provides us with a great starting block to compete with bigger and older websites.
So what is on page SEO? This is simply a way of optimizing your web pages so that they meet the requirements that the search engines such as Google, Yahoo and Bing look for. These factors often give the search engines an indication of what your web page is about and will help them to index your page quickly. Let’s talk about the on page SEO factors you should focus on and also how we can make the very most of them today. These factors can be changed in the page source.
- Filename: Your filename should include your primary keyword for that page. For instance http://hubpages.com/hub/Google-Analytics-linked-to-your-Adsene-account is a page about a Google Analytics & Adsense linking. Try and keep the filename short!
- Title Tag: Your title tag is what appears when your page shows in Google search results. It’s the bold title that you click if you want to visit that page. The trick here is to keep the title tag under 10 words long AND make sure your primary keyword for that page also appears in your title, the nearer to the start the better!
- Meta description: This is the short description that appears underneath the title tag. It should describe the page and entice the reader to click, however you should keep it under 150 words and include the primary keyword TWICE.
- Meta Keywords: The Meta Keywords used to be important, but no longer. Though some of the smaller search engines may take them into account, Google ignores them completely. It is suggested you just put your organization name there or just your primary keyword, but (because they have been open to spamming) they will have little or no effect on your rankings.
- Page Heading: Don’t get this confused with the title tag discussed in point 2 above. The page heading is the headline you will be using on the page. This is often the first thing the reader will see when he or she visits your page. You should ask your web designer to use HTML’s H1 attribute when setting the page heading (sub-headings can be added with the H2 and H3 headings). Once more, ensure your primary keyword is here, and if possible, keep it in the first few words to really optimize your page!
- Body copy: We’re nearly there now! Last but not least, we need to think about the body copy. The body copy is literally just the text that makes up your content on that page. Many web masters get this part very wrong. Although we do want to use the keyword in the body copy, we do not want to cram them in to the extent that we risk the search engines viewing our page as spam! So, to stay within the safe areas, look to use your primary keyword once per 100 to 150 words. This is about the correct saturation rate we need.
Following these 6 important rules of on page SEO, your web page will be built on a solid foundation which will undoubtedly help you get indexed faster and ranked higher in the search engines. Want proof? Google anything you like, take a look at the top 10 results and view the pages source code. Compare their page factors with the points we’ve discussed above and you’ll see how a strong on page SEO can be a great advantage!