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Local Business – How to Start a Business Locally

Posted by admin on October 23, 2011 in Traffic Building, Website Marketing |

Local Business – How you can get in with Local Businesses

Have you ever thought of reaching out to a local business in your town or city? Have you tried asking them if they have a website for their business? Have you tried searching for them on Google? If you are working from home and want to find business ideas, you can look around your community for a local business that may need your help.

While most entrepreneurs have taken their business to the next level by bringing their business name on the web, there are still local businesses in the community which prefer the traditional methods of advertising their business. For one, they do not feel the need to advertise online. Second, they think that doing so may not create an impact and may just be an additional cost. These hurdles present business ideas for you. Learn how to start a business with local advertising.

Research
Walk the streets and make a list of the local businesses found in your community. When you later have access to the internet, find their names with the search engines. If you don’t see their shadow, that tells you that their business does not exist online. That means, they most likely do not have a website or advertisements found on the internet. That means, they are potential clients.

Reach out
Mark the businesses on your list that could not be found on the internet. Once you have a new list, go out and talk to the business owners. This will not be an easy task. Expect to get rebuttals such as “I don’t feel the need to  advertise online”, “I don’t have the time to manage an online presence” or “I don’t have the money to spend for online advertising”. These are the things you have to be ready for:

When talking to local business owners, you have to make them realize that you understand why they prefer not to exist on the internet. You have to be careful when shedding some light with local business owners.

Market the potential
When you go out there and talk to the local business owners, make sure your tools are ready. You are more likely to convince them if you have a website or blog ready to be shown to them. At this point, you have to give it your best shot in showcasing the market potential your partnership can offer their business. For instance; a buying point can be – ‘We can double your profit by advertising on the internet, especially when most people within and outside the community use the internet.

As per the cost and time, the best you can offer is an inexpensive option. Accept the fact that you will not earn big money here. This can turn into a passive income generator. All you need is to have some space on your blog promoting their business. It can be as simple as a sticky blog post that shows up when online users go to your landing page. You can track the number of visitors and print a report for your clients to see every month. You can charge them a one-time fee or a monthly fee whichever they prefer.

If done right, you may find more than one local business that is willing to give it a try. Treat them well, listen to what they have to say, show respect for their wishes at all times. If this seems a bit much for you, another method for earning income from home can be working for a fiver online. What can you do for 5 to 25 dollars?

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