Affiliate Marketing Programs – How to Find Legitimate Ones

Posted by admin on May 13, 2011 in Affiliate Marketing |

Affiliate Marketing Program – Choosing Legitimate Affiliate Opportunities

Affiliate marketing programs are one of several types of business opportunities. Before checking the legitimacy of a business opportunity, you should be aware that 26 states in the US enforce business opportunity law.  You can learn more from the Federal Trade Commission’s site.

Here is a checklist of other things you should find out before jumping headfirst into the potentially murky and unsafe waters of any affiliate marketing programs that you stumble across.

  • Is the scheme a part of a reputable third-party affiliates network like CommissionJunction.com? Such networks screen applicants before they feature them.
  • Does the program require any capital? If it does, make sure it is minimal and make other stringent checks before handing over any money. Check, in particular, that it is not actually a pyramid scheme masquerading as an affiliate program. Pyramid selling is illegal in many countries including the USA, Canada, Australia, New Zealand, South Africa and the UK.
  • Look at the quality of the products you will be selling on their behalf and getting paid commission for. Obviously you may need to order one of the products in order to do this.
  • Check out the website behind the program. In the same way you would check any business for legitimacy, check that there is valid contact information.
  • Do they offer good quality of service to their customers?
  • Check whether support is available for their affiliates.
  • You should be wary if any company offers you an “exclusivity” deal as this can lead you into trouble if the company gets bought up by another less than reputable company who ruins the affiliate program in some way.
  • Attend tradeshows and see if you find them there. The cost of exhibiting would be too inhibiting to any low –grade business schemes. Example exhibitions include the National Franchise & Business Opportunities Show, The Business Opportunities Expo and Business Startup in the UK.
  • Check that the business entity behind the program exists. E.g. in New York you would do a check on the Department of State website and in California you would check on the California Secretary of State site.
  • Check with the Better Business Bureau or the equivalent in your country (e.g. the Office of Fair Trading in the UK). Here you will be able to check the amount of official complaints received against a licensed business.
  • Check the U.S. Securities and Exchange commission, in particular their page on Internet Fraud, or the equivalent body in your country.
  • Use a reputable online directory with reverse lookup to locate a business e.g Anywho.
  • Read reputable business magazines which include sections on business opportunities e.g. Entrepreneur, Small Business Opportunities Magazine and, if you are in the UK, Making Money.
  • Read this article on researching a business opportunity as much of the advice will be applicable to affiliate marketing programs.



  • admin says:

    The links will not hurt as long as your comments are not just spam, make sure your comments or articles hold some good information that Google will like.

  • Kristeen Cicalese says:

    I love your blog.. very nice colors & theme. Did you design this website yourself or did you hire someone to do it for you? Plz respond as I’m looking to construct my own blog and would like to find out where u got this from. kudos

    • admin says:

      The theme I have chosen is free, it’s the weaver theme which has a few different templates to choose from, you can change the layout of the page in several different ways, insert your own banner, widget sides can alternate between pages. You can choose how many posts you want to show per page. Of course I have added the adsense plugin which also has several different options on how and where you wish the ads to show up. Inside of the adsense plugin you can change the colours, sizes and display factors, you can tailor it to what you want. I have tried several different themes and I would highly recommend the weaver theme, they do ask for donations or a percent of what you make; but you can say no to both without an issue. As to the way the site is laid out I chose that myself and did it myself, it’s still a work in progress and thank you.
      I did have to take your link out as it is not presently working and does not load, if you get it going please let me know and I will put your link back in.

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