Content Is Cash – Optimization Tutorial

Posted by admin on November 17, 2011 in Article Writing, Website Marketing |

Content is Cash and How to get Your Piece of the Pie.

Content is Cash: Leveraging Great Content and the Web for Increased Traffic, Sales, Leads and Buzz (Que Biz-Tech)Need business ideas? Do you have a website to market your products and services? Most of us know by now that Content is Cash and we need to follow the guidelines. You may have spent hundreds or even thousands of dollars on copy-writing services. While copywriters may have the best skills to convert your website visitors into buying customers with powerful content, you may be missing something – Are you 100% sure that they can bring the traffic to your website?

Converting visitors into buying customers is different from bringing traffic to a website. Before conversions can happen, you must ensure there will be visitors to convert with. Copywriters will raise their eye brows but not all of them can create the optimized content necessary to bring traffic to your website. Here’s how to combine optimized content with copy-writing:

Value Your Keywords – How Content is Cash for your business:

Your content must contain your well researched keywords. One of the struggles of copywriters is incorporating relevant keywords into their selling propositions. As the business owner, it is your primary concern to ensure online presence. What’s the sense of having an award winning sales page if it can’t be found on search engines? Focusing on the right keywords is the key to this problem. There are 3 components of keywords: subject, supporting phrases and relevant terms.

Subject refers to the core term of your product while supporting phrases are those words that users will use to find your products. To hype up its popularity, you will have to use relevant keywords. This simple process of strategic keyword usage will work best if you have a keyword tool that can show the keyword relevance and popularity.

The key in successful keyword analysis, apart from using the right keyword tool, is thinking like an online user who is searching for products and services like yours.

Use An Appropriate Writing Style
Same as the way a music genre catches its target audience, writing style varies depending on its composition and in the manner content is organized. Here are the fundamental components of an effective optimized content strategy:

Sales pitch – Depending on the product or service you are trying to sell, the sales pitch can be done with different approaches. It can be effective when written in an informative and helpful way that will make the potential customer realize that the product you are selling them will suit their needs. Overly “sales pitchy” contents are treated as spam by most users. Think like a potential customer to identify how to limit your sales messages.

Headings and introduction – To make your content compelling, your headings and introduction must highlight what’s in it for the potential customer. For best results, this part should contain your keywords to make it’s easier for online users.

Call-to-Action – Considered the essence of any sales message, call-to-action must be persuasive enough to change the dubious buyers mind. This is the section which needs to contain a link to a page where a reader can read more or purchase your products. Remember that content is cash and any sales page without your Call-to-Action clearly stated is considered a page wasted.

You don’t need to become a great copywriter to sell products or services, all you need is to learn how to optimize your content so that it is geared towards providing consumers solutions.

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